B CAR News

Jaguar will not build wagons, design boss says

Jaguar is unlikely to offer station wagon versions of its new sedan models because of falling demand for the body style in Europe.

Jaguar has sold just two wagon variants previously: a wagon version of the X-Type midsize sedan launched in 2004 and a variant of the previous-generation XF large sedan from 2012.

“The wagon market is massively shrinking. I’m very sad about it but it’s a very difficult market to justify,” Jaguar’s design chief Ian Callum said. Callum said: “We will do things that will surprise you but it won’t be wagons.”

“The world’s biggest wagon market is Germany. And what do Germans buy? They buy German cars,” he said in reference to BMW, Mercedes-Benz and Audi, all of which offer wagon variants of their core sedan models in Europe.

With the launch of the F-Pace, Jaguar has switched its focus towards SUVs. “Wagons are not strong in the U.S. and China. But SUVs are strong in nearly every part in the world,” Callum expects the F-Pace to become the brand’s best-selling car to date, beating the XJ sedan and X-Type.

 Jaguar is unlikely to offer station wagon versions of its new sedan models because of falling demand for the body style in Europe.

Jaguar has sold just two wagon variants previously: a wagon version of the X-Type midsize sedan launched in 2004 and a variant of the previous-generation XF large sedan from 2012.

 

“The wagon market is massively shrinking. I’m very sad about it but it’s a very difficult market to justify,” Jaguar’s design chief Ian Callum said. Callum said: “We will do things that will surprise you but it won’t be wagons.”

“The world’s biggest wagon market is Germany. And what do Germans buy? They buy German cars,” he said in reference to BMW, Mercedes-Benz and Audi, all of which offer wagon variants of their core sedan models in Europe.

With the launch of the F-Pace, Jaguar has switched its focus towards SUVs. “Wagons are not strong in the U.S. and China. But SUVs are strong in nearly every part in the world,” Callum expects the F-Pace to become the brand’s best-selling car to date, beating the XJ sedan and X-Type.Jaguar is unlikely to offer station wagon versions of its new sedan models because of falling demand for the body style in Europe.

Jaguar has sold just two wagon variants previously: a wagon version of the X-Type midsize sedan launched in 2004 and a variant of the previous-generation XF large sedan from 2012.

“The wagon market is massively shrinking. I’m very sad about it but it’s a very difficult market to justify,” Jaguar’s design chief Ian Callum said. Callum said: “We will do things that will surprise you but it won’t be wagons.”

“The world’s biggest wagon market is Germany. And what do Germans buy? They buy German cars,” he said in reference to BMW, Mercedes-Benz and Audi, all of which offer wagon variants of their core sedan models in Europe.

With the launch of the F-Pace, Jaguar has switched its focus towards SUVs. “Wagons are not strong in the U.S. and China. But SUVs are strong in nearly every part in the world,” Callum expects the F-Pace to become the brand’s best-selling car to date, beating the XJ sedan and X-Type.