{"id":19985,"date":"2023-06-13T15:18:41","date_gmt":"2023-06-13T14:18:41","guid":{"rendered":"https:\/\/bcarparts.com\/?p=19985"},"modified":"2023-08-14T15:50:12","modified_gmt":"2023-08-14T14:50:12","slug":"comment-le-marche-de-lapres-vente-est-il-structure","status":"publish","type":"post","link":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/","title":{"rendered":"Comment le march\u00e9 de l&rsquo;apr\u00e8s-vente est-il structur\u00e9?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19985\" class=\"elementor elementor-19985 elementor-19215\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2316e9db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2316e9db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-291751b2\" data-id=\"291751b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c8bf22d elementor-widget elementor-widget-text-editor\" data-id=\"2c8bf22d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #808080;\">Le secteur automobile est confront\u00e9 \u00e0 une transformation acc\u00e9l\u00e9r\u00e9e, combin\u00e9e aux nouvelles technologies et \u00e0 l&rsquo;\u00e9volution des habitudes de mobilit\u00e9, qui sont quelques-uns des facteurs de transformation du march\u00e9 de l&rsquo;apr\u00e8s-vente.<\/span><\/p><p><span style=\"color: #808080;\">Au cours de la derni\u00e8re d\u00e9cennie, le secteur ind\u00e9pendant de l&rsquo;apr\u00e8s-vente s&rsquo;est de plus en plus positionn\u00e9 pour concurrencer l&rsquo;original en termes de d\u00e9lais de production et de qualit\u00e9.<\/span><\/p><p><span style=\"color: #808080;\">Dans cet article, nous allons explorer les termes cl\u00e9s qui ont fa\u00e7onn\u00e9 l&rsquo;industrie et le r\u00f4le important qu&rsquo;ils jouent dans la cha\u00eene d&rsquo;approvisionnement du march\u00e9.<\/span><\/p><p><span style=\"color: #808080;\">Il est essentiel de comprendre la diff\u00e9rence entre les termes les plus couramment utilis\u00e9s dans le secteur, \u00e0 savoir<\/span> <strong>OE (Original Equipment), OEM (Original Equipment Manufacturer) et IAM (Independent Aftermarket) :<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a476518 elementor-widget elementor-widget-image\" data-id=\"a476518\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1138\" src=\"https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/Equipement-dorigine-bcar-1.jpg\" class=\"attachment-full size-full wp-image-20006\" alt=\"\" srcset=\"https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/Equipement-dorigine-bcar-1.jpg 2048w, https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/Equipement-dorigine-bcar-1-300x167.jpg 300w, https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/Equipement-dorigine-bcar-1-1024x569.jpg 1024w, https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/Equipement-dorigine-bcar-1-768x427.jpg 768w, https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/Equipement-dorigine-bcar-1-1536x854.jpg 1536w, https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/Equipement-dorigine-bcar-1-1568x871.jpg 1568w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c887f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c887f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ceda053\" data-id=\"ceda053\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-545e5fd elementor-widget elementor-widget-text-editor\" data-id=\"545e5fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>\u00a0<\/h1><h1>OE: Original Equipment<\/h1><p><span style=\"color: #808080;\">On parle d&rsquo;OE lorsqu&rsquo;il s&rsquo;agit de l&rsquo;assembleur ou du constructeur du v\u00e9hicule (Ford, Stellantis, etc.).<\/span><\/p><p><span style=\"color: #808080;\">Les fournisseurs sont s\u00e9lectionn\u00e9s sur la base du prix, de la capacit\u00e9 technologique, du processus de contr\u00f4le de la qualit\u00e9 et de la capacit\u00e9 \u00e0 fabriquer un certain nombre de pi\u00e8ces. Ces fournisseurs sont appel\u00e9s fabricants d&rsquo;\u00e9quipements d&rsquo;origine (OEM).<\/span><\/p><p><span style=\"color: #808080;\">Dans ce processus, le fabricant d&rsquo;\u00e9quipements d&rsquo;origine (OEM) livre une pi\u00e8ce \u00e0 l&rsquo;usine d&rsquo;assemblage du fabricant du v\u00e9hicule (OE) et une autre pi\u00e8ce pour la distribution aux concessionnaires ou aux ateliers officiels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d639f12 elementor-widget elementor-widget-text-editor\" data-id=\"d639f12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #808080;\">Un \u00e9quipementier est un fabricant de composants automobiles qui fournit ses pi\u00e8ces \u00e0 l&rsquo;assembleur du v\u00e9hicule.<\/span><\/p><p><span style=\"color: #808080;\">Pour \u00eatre un fournisseur OE agr\u00e9\u00e9, il faut r\u00e9pondre \u00e0 un certain nombre d&rsquo;exigences tr\u00e8s sp\u00e9cifiques et tr\u00e8s compl\u00e8tes, car tout le monde n&rsquo;est pas qualifi\u00e9 pour \u00eatre un fournisseur des principaux constructeurs automobiles.<\/span><\/p><p><br \/><strong>En bref :<\/strong><\/p><ul><li><strong>L&rsquo;OE travaille en \u00e9troite collaboration avec les \u00e9quipes de l&rsquo;OEM et leur donne les lignes directrices en termes de sp\u00e9cifications et de conception afin que l&rsquo;OEM d\u00e9veloppe<\/strong>, gr\u00e2ce \u00e0 son savoir-faire, les pi\u00e8ces qui r\u00e9pondent le mieux \u00e0 ces exigences.<\/li><li><strong>L&rsquo;\u00e9quipementier d\u00e9veloppera, produira et fournira les pi\u00e8ces approuv\u00e9es par l&rsquo;OE<\/strong> qui seront directement mont\u00e9es sur le v\u00e9hicule sur la cha\u00eene de montage.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3417f0b elementor-widget elementor-widget-text-editor\" data-id=\"3417f0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>\u00a0<\/h1><h1>IAM: Independent Aftermarket<\/h1><div class=\"elementor-element elementor-element-3417f0b elementor-widget elementor-widget-text-editor\" data-id=\"3417f0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #808080;\">Les pi\u00e8ces IAM, ou pi\u00e8ces de rechange ind\u00e9pendantes, font r\u00e9f\u00e9rence au march\u00e9 secondaire des pi\u00e8ces et accessoires de v\u00e9hicules, qui ne font pas partie de l&rsquo;\u00e9quipement d&rsquo;origine du v\u00e9hicule, mais qui sont utilis\u00e9es lors de r\u00e9parations ult\u00e9rieures et qui sont enti\u00e8rement adaptables \u00e0 ces derni\u00e8res.<\/span><\/p><p><span style=\"color: #808080;\">L&rsquo;\u00e9quipe de <a href=\"https:\/\/www.gtmotive.com\/fr\/\">GT Motive<\/a>\u00a0indique qu&rsquo;il en existe trois types principaux : <strong>les pi\u00e8ces de rechange certifi\u00e9es<\/strong> (une entit\u00e9 sp\u00e9cialis\u00e9e certifie la qualit\u00e9 et l&rsquo;ad\u00e9quation de la pi\u00e8ce), <strong>les pi\u00e8ces parall\u00e8les<\/strong> (produites par le m\u00eame fabricant que les pi\u00e8ces d&rsquo;origine) et <strong>les pi\u00e8ces de qualit\u00e9 \u00e9quivalente<\/strong> (produites par des entreprises ind\u00e9pendantes du march\u00e9 de l&rsquo;apr\u00e8s-vente dont la qualit\u00e9 est reconnue).<\/span><\/p><h5><strong><span style=\"color: #808080;\">Maintenant que nous avons clarifi\u00e9 ces concepts, explorons comment tout cela est d\u00e9cisif dans la structure du march\u00e9 ind\u00e9pendant des pi\u00e8ces de rechange, en \u00e9num\u00e9rant quelques-unes des principales tendances pour les ann\u00e9es \u00e0 venir :<\/span><\/strong><\/h5><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aec40d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aec40d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6c3cea\" data-id=\"b6c3cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c16eb1 elementor-widget elementor-widget-text-editor\" data-id=\"3c16eb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>1) L&rsquo;essor des v\u00e9hicules \u00e9lectriques<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6f254 elementor-widget elementor-widget-text-editor\" data-id=\"cc6f254\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #808080;\">L&rsquo;augmentation de la demande de v\u00e9hicules \u00e9lectriques (VE) est une tendance in\u00e9luctable. En 2023, l&rsquo;\u00e9lectrification du parc automobile bat son plein, ce qui implique une demande croissante de pi\u00e8ces et de composants sp\u00e9cifiques aux VE. Les ateliers devront se familiariser avec les nouvelles technologies et les nouveaux outils n\u00e9cessaires \u00e0 la r\u00e9paration et \u00e0 l&rsquo;entretien de ces v\u00e9hicules, pour autant que ces changements soient positifs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95ef113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95ef113\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cb6eaf\" data-id=\"7cb6eaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c864084 elementor-widget elementor-widget-text-editor\" data-id=\"c864084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>2) Connectivit\u00e9 et v\u00e9hicules intelligents<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed61f9 elementor-widget elementor-widget-text-editor\" data-id=\"7ed61f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #808080;\">Les v\u00e9hicules modernes sont de plus en plus connect\u00e9s et int\u00e9gr\u00e9s aux technologies de l&rsquo;information. Les syst\u00e8mes de navigation, d&rsquo;aide \u00e0 la conduite et de diagnostic en temps r\u00e9el sont devenus courants dans de nombreux mod\u00e8les.<\/span><\/p><p><span style=\"color: #808080;\">Pour les ateliers, cela signifie qu&rsquo;ils devront s&rsquo;adapter \u00e0 de nouveaux outils et techniques de diagnostic et de r\u00e9paration bas\u00e9s sur des logiciels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6c1f21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6c1f21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eeec2b9\" data-id=\"eeec2b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-733246f elementor-widget elementor-widget-text-editor\" data-id=\"733246f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>3)\u00a0Les plateformes num\u00e9riques<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6cf48 elementor-widget elementor-widget-text-editor\" data-id=\"dc6cf48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #808080;\">Les plateformes num\u00e9riques transforment la mani\u00e8re dont les m\u00e9caniciens, les entreprises de pi\u00e8ces d\u00e9tach\u00e9es et les ateliers ach\u00e8tent et vendent des pi\u00e8ces et des services.<\/span><\/p><p><span style=\"color: #808080;\">Les annuaires en ligne pour la recherche de pi\u00e8ces et de composants permettent d&rsquo;acc\u00e9der \u00e0 une plus large gamme de produits, facilitent les comparaisons de prix et r\u00e9duisent les d\u00e9lais de livraison.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4996e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4996e62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ee0a6a\" data-id=\"9ee0a6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2c5ace elementor-widget elementor-widget-text-editor\" data-id=\"a2c5ace\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>4) Durabilit\u00e9 et \u00e9conomie circulaire<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5b0b4 elementor-widget elementor-widget-text-editor\" data-id=\"9d5b0b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #808080;\">La durabilit\u00e9 et l&rsquo;\u00e9conomie circulaire sont des tendances cl\u00e9s dans le secteur du march\u00e9 ind\u00e9pendant des pi\u00e8ces d\u00e9tach\u00e9es dans la perspective de l&rsquo;agenda 2030.<\/span><\/p><p><span style=\"color: #808080;\">Les distributeurs de pi\u00e8ces d\u00e9tach\u00e9es s&rsquo;engagent de plus en plus \u00e0 utiliser des mat\u00e9riaux recycl\u00e9s et \u00e0 r\u00e9duire l&rsquo;impact environnemental de leurs produits.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59f782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e59f782\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59fb15b\" data-id=\"59fb15b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dade46 elementor-widget elementor-widget-text-editor\" data-id=\"8dade46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>5)\u00a0Formation et sp\u00e9cialisation<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d47495 elementor-widget elementor-widget-text-editor\" data-id=\"7d47495\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd637f9 elementor-widget elementor-widget-text-editor\" data-id=\"dd637f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #808080;\">Le secteur de l&rsquo;apr\u00e8s-vente est devenu plus complexe et plus sp\u00e9cialis\u00e9 en raison de l&rsquo;\u00e9volution rapide de la technologie automobile. Les ateliers doivent continuer \u00e0 investir dans la formation et la certification pour s&rsquo;assurer que leur personnel est qualifi\u00e9 et pr\u00eat \u00e0 relever les d\u00e9fis de l&rsquo;avenir.<\/span><\/p><p><span style=\"color: #808080;\">Ces tendances mettent en \u00e9vidence la rapidit\u00e9 avec laquelle l&rsquo;industrie \u00e9volue et la n\u00e9cessit\u00e9 de rester \u00e0 jour pour s&rsquo;adapter au changement. Il est donc tr\u00e8s important que les m\u00e9caniciens et les professionnels concern\u00e9s se tiennent au courant des \u00e9volutions pour que leurs entreprises restent comp\u00e9titives et prosp\u00e8res.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15942fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15942fc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1eb300 elementor-widget elementor-widget-text-editor\" data-id=\"b1eb300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd637f9 elementor-widget elementor-widget-text-editor\" data-id=\"dd637f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #808080;\">Il convient de noter que le march\u00e9 ind\u00e9pendant de l&rsquo;apr\u00e8s-vente (IAM) comprend \u00e9galement des marques qui se sont sp\u00e9cialis\u00e9es dans la production et la distribution de gammes de produits \u00e0 faible rotation, \u00e9galement appel\u00e9es produits de niche, o\u00f9 la rentabilit\u00e9 de ces pi\u00e8ces est plus \u00e9lev\u00e9e que celle des pi\u00e8ces \u00e0 forte rotation, o\u00f9 la concurrence est beaucoup plus forte, ce qui accro\u00eet la pression sur les prix et les marges.<\/span><\/p><p><span style=\"color: #808080;\">Le fait d&rsquo;avoir un partenaire exp\u00e9riment\u00e9 dans le secteur garantit que les produits qu&rsquo;il distribue respectent les d\u00e9lais standard et les sp\u00e9cifications techniques exig\u00e9s par le march\u00e9.<\/span><\/p><p><span style=\"color: #808080;\">\u00c0 court terme, le secteur automobile est confront\u00e9 \u00e0 une transformation sans pr\u00e9c\u00e9dent qui affectera tous les acteurs de l&rsquo;industrie. Avec les nouvelles technologies, on s&rsquo;attend \u00e0 des changements significatifs dans le volume d&rsquo;affaires du march\u00e9 de l&rsquo;apr\u00e8s-vente et dans la structure du march\u00e9 de l&rsquo;apr\u00e8s-vente lui-m\u00eame.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le secteur automobile est confront\u00e9 \u00e0 une transformation acc\u00e9l\u00e9r\u00e9e, combin\u00e9e aux nouvelles technologies et \u00e0 l&rsquo;\u00e9volution des habitudes de mobilit\u00e9, qui sont quelques-uns des facteurs de transformation du march\u00e9 de l&rsquo;apr\u00e8s-vente. Au cours de la derni\u00e8re d\u00e9cennie, le secteur ind\u00e9pendant de l&rsquo;apr\u00e8s-vente s&rsquo;est de plus en plus positionn\u00e9 pour concurrencer l&rsquo;original en termes de d\u00e9lais<\/p>\n","protected":false},"author":3,"featured_media":19610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[568],"class_list":["post-19985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-bcar","tag-automocion-fr","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment le march\u00e9 de l&#039;apr\u00e8s-vente est-il structur\u00e9?<\/title>\n<meta name=\"description\" content=\"Le secteur automobile est confront\u00e9 \u00e0 une transformation acc\u00e9l\u00e9r\u00e9e combin\u00e9e \u00e0 de nouvelles technologies...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment le march\u00e9 de l&#039;apr\u00e8s-vente est-il structur\u00e9?\" \/>\n<meta property=\"og:description\" content=\"Le secteur automobile est confront\u00e9 \u00e0 une transformation acc\u00e9l\u00e9r\u00e9e combin\u00e9e \u00e0 de nouvelles technologies...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/\" \/>\n<meta property=\"og:site_name\" content=\"BCAR Auto Parts\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T14:18:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T14:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/estructura-mercado-recambios.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bcar admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BCARAutoParts\" \/>\n<meta name=\"twitter:site\" content=\"@BCARAutoParts\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bcar admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/\"},\"author\":{\"name\":\"Bcar admin\",\"@id\":\"https:\/\/bcarparts.com\/fr\/#\/schema\/person\/abab49e5b37ca2c996ab17064d20f7e3\"},\"headline\":\"Comment le march\u00e9 de l&rsquo;apr\u00e8s-vente est-il structur\u00e9?\",\"datePublished\":\"2023-06-13T14:18:41+00:00\",\"dateModified\":\"2023-08-14T14:50:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/\"},\"wordCount\":1131,\"publisher\":{\"@id\":\"https:\/\/bcarparts.com\/fr\/#organization\"},\"keywords\":[\"automocion\"],\"articleSection\":[\"NOTICIAS BCAR\"],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/\",\"url\":\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/\",\"name\":\"Comment le march\u00e9 de l'apr\u00e8s-vente est-il structur\u00e9?\",\"isPartOf\":{\"@id\":\"https:\/\/bcarparts.com\/fr\/#website\"},\"datePublished\":\"2023-06-13T14:18:41+00:00\",\"dateModified\":\"2023-08-14T14:50:12+00:00\",\"description\":\"Le secteur automobile est confront\u00e9 \u00e0 une transformation acc\u00e9l\u00e9r\u00e9e combin\u00e9e \u00e0 de nouvelles technologies...\",\"breadcrumb\":{\"@id\":\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bcarparts.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment le march\u00e9 de l&#8217;apr\u00e8s-vente est-il structur\u00e9?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bcarparts.com\/fr\/#website\",\"url\":\"https:\/\/bcarparts.com\/fr\/\",\"name\":\"BCAR Auto Parts\",\"description\":\"Niche product specialists for the automotive independent aftermarket\",\"publisher\":{\"@id\":\"https:\/\/bcarparts.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bcarparts.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bcarparts.com\/fr\/#organization\",\"name\":\"BCAR Auto Parts\",\"url\":\"https:\/\/bcarparts.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/bcarparts.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bcarparts.com\/wp-content\/uploads\/2022\/12\/B-CAR-logo_positivo-e1670243701285.jpg\",\"contentUrl\":\"https:\/\/bcarparts.com\/wp-content\/uploads\/2022\/12\/B-CAR-logo_positivo-e1670243701285.jpg\",\"width\":407,\"height\":410,\"caption\":\"BCAR Auto Parts\"},\"image\":{\"@id\":\"https:\/\/bcarparts.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/BCARAutoParts\",\"https:\/\/www.linkedin.com\/company\/b-car-auto-parts\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bcarparts.com\/fr\/#\/schema\/person\/abab49e5b37ca2c996ab17064d20f7e3\",\"name\":\"Bcar admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/bcarparts.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/63bb8df346faccdbad708cbb677eceae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/63bb8df346faccdbad708cbb677eceae?s=96&d=mm&r=g\",\"caption\":\"Bcar admin\"},\"url\":\"https:\/\/bcarparts.com\/fr\/author\/bcar-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment le march\u00e9 de l'apr\u00e8s-vente est-il structur\u00e9?","description":"Le secteur automobile est confront\u00e9 \u00e0 une transformation acc\u00e9l\u00e9r\u00e9e combin\u00e9e \u00e0 de nouvelles technologies...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment le march\u00e9 de l'apr\u00e8s-vente est-il structur\u00e9?","og_description":"Le secteur automobile est confront\u00e9 \u00e0 une transformation acc\u00e9l\u00e9r\u00e9e combin\u00e9e \u00e0 de nouvelles technologies...","og_url":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/","og_site_name":"BCAR Auto Parts","article_published_time":"2023-06-13T14:18:41+00:00","article_modified_time":"2023-08-14T14:50:12+00:00","og_image":[{"width":1640,"height":924,"url":"https:\/\/bcarparts.com\/wp-content\/uploads\/2023\/06\/estructura-mercado-recambios.jpg","type":"image\/jpeg"}],"author":"Bcar admin","twitter_card":"summary_large_image","twitter_creator":"@BCARAutoParts","twitter_site":"@BCARAutoParts","twitter_misc":{"\u00c9crit par":"Bcar admin","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/#article","isPartOf":{"@id":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/"},"author":{"name":"Bcar admin","@id":"https:\/\/bcarparts.com\/fr\/#\/schema\/person\/abab49e5b37ca2c996ab17064d20f7e3"},"headline":"Comment le march\u00e9 de l&rsquo;apr\u00e8s-vente est-il structur\u00e9?","datePublished":"2023-06-13T14:18:41+00:00","dateModified":"2023-08-14T14:50:12+00:00","mainEntityOfPage":{"@id":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/"},"wordCount":1131,"publisher":{"@id":"https:\/\/bcarparts.com\/fr\/#organization"},"keywords":["automocion"],"articleSection":["NOTICIAS BCAR"],"inLanguage":"fr-FR"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/","url":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/","name":"Comment le march\u00e9 de l'apr\u00e8s-vente est-il structur\u00e9?","isPartOf":{"@id":"https:\/\/bcarparts.com\/fr\/#website"},"datePublished":"2023-06-13T14:18:41+00:00","dateModified":"2023-08-14T14:50:12+00:00","description":"Le secteur automobile est confront\u00e9 \u00e0 une transformation acc\u00e9l\u00e9r\u00e9e combin\u00e9e \u00e0 de nouvelles technologies...","breadcrumb":{"@id":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bcarparts.com\/fr\/comment-le-marche-de-lapres-vente-est-il-structure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bcarparts.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment le march\u00e9 de l&#8217;apr\u00e8s-vente est-il structur\u00e9?"}]},{"@type":"WebSite","@id":"https:\/\/bcarparts.com\/fr\/#website","url":"https:\/\/bcarparts.com\/fr\/","name":"BCAR Auto Parts","description":"Niche product specialists for the automotive independent aftermarket","publisher":{"@id":"https:\/\/bcarparts.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bcarparts.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/bcarparts.com\/fr\/#organization","name":"BCAR Auto Parts","url":"https:\/\/bcarparts.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/bcarparts.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/bcarparts.com\/wp-content\/uploads\/2022\/12\/B-CAR-logo_positivo-e1670243701285.jpg","contentUrl":"https:\/\/bcarparts.com\/wp-content\/uploads\/2022\/12\/B-CAR-logo_positivo-e1670243701285.jpg","width":407,"height":410,"caption":"BCAR Auto Parts"},"image":{"@id":"https:\/\/bcarparts.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/BCARAutoParts","https:\/\/www.linkedin.com\/company\/b-car-auto-parts\/"]},{"@type":"Person","@id":"https:\/\/bcarparts.com\/fr\/#\/schema\/person\/abab49e5b37ca2c996ab17064d20f7e3","name":"Bcar admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/bcarparts.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/63bb8df346faccdbad708cbb677eceae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63bb8df346faccdbad708cbb677eceae?s=96&d=mm&r=g","caption":"Bcar admin"},"url":"https:\/\/bcarparts.com\/fr\/author\/bcar-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/posts\/19985"}],"collection":[{"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/comments?post=19985"}],"version-history":[{"count":10,"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/posts\/19985\/revisions"}],"predecessor-version":[{"id":20443,"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/posts\/19985\/revisions\/20443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/media\/19610"}],"wp:attachment":[{"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/media?parent=19985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/categories?post=19985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcarparts.com\/fr\/wp-json\/wp\/v2\/tags?post=19985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}