<\/p>\n
Ford Motor<\/strong> has decided to switch its position in Europe by leaving behind the minicar segment and setting its focus on the subcompact drivers with a larger KA+ model<\/strong> in the making and an improved Ford Fiesta.<\/p>\n Ford executives explained that drivers nowadays do not want their cars bigger and they\u2019re interested in hidden features and capabilities.<\/p>\n This change was made by Ford Europe\u2019s CEO, Jim Farley, who has a new strategy for the carmaker to obtain a 6-8% profit margin for Ford at a European level.<\/strong><\/p>\n “Today\u2019s customer doesn\u2019t want to pay for features that are not relevant or not often used, so they are effectively right-sizing,” said Roelant de Waard, Ford of Europe’s sales and marketing chief.<\/p>\n Nowadays, car buyers can define success differently in comparison with the past: bigger is no longer better and \u201cthoughtful\u201d rather than conspicuous consumption is the social norm.<\/p>\n","protected":false},"excerpt":{"rendered":" Ford Motor has decided to switch its position in Europe by leaving behind the minicar segment and setting its focus on the subcompact drivers with a larger KA+ model in the making and an improved Ford Fiesta. Ford executives explained that drivers nowadays do not want their cars bigger and they\u2019re interested in hidden<\/p>\n","protected":false},"author":3,"featured_media":17187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[98,84,100],"class_list":["post-8397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bcar-news","tag-aftermarket","tag-ford","tag-iam","entry"],"acf":[],"yoast_head":"\n\n
Ford will launch European sales of its new Ka in the autumn with a price starting at 9,990 euros in Germany. Called the KA+.<\/strong><\/h5>\n<\/blockquote>\n