Motor News

BMW changes logo for the digital age

The logo has been changed six times since 1917. The change reflects BMW’s transition from centring purely on the automotive world to being about technology and connections.

After more than 20 years, the BMW brand has a new corporate identity for online and offline communication purposes. The BMW, BMW i and BMW M communication logos have been completely reworke.

Find out more:  BMW News

 

 The logo has been changed six times since 1917. The change reflects BMW’s transition from centring purely on the automotive world to being about technology and connections.

The logo has been changed six times since 1917. The change reflects BMW’s transition from centring purely on the automotive world to being about technology and connections.