SEAT has allocated 900 million euros to investments and R&D expenses on the new Ibiza and Arona. With over 5.4 million units sold since its launch in 1984, the Ibiza is SEAT’s most emblematic and best-selling model in its history. Sales of the fifth generation Ibiza kicked off on April.
Wholly developed in Barcelona, the new Ibiza is being built on Line 1 in Martorell, the factory which produces the most vehicles in Spain, and it will coexist for a few months with the fourth generation of the model. In addition, Martorell also manufactures the SEAT Leon and the Audi Q3.
Built using the new MQB A0 platform, the new Ibiza aims to mark an ambitious turning point in terms of safety, design, performance and comfort. Beginning in the second half of 2017, this same production line will also accommodate the assembly of the SEAT Arona, the company’s new compact crossover.