Pakistan, with a population of approximately 200 million, has for years been a white spot on Scania’s map. But not any longer. Recently, Scania appointed Yousuf Dewan Truck and Bus Company as its distributor to sell trucks and buses in this populous country.s.
Japanese, Korean and Chinese manufacturers today dominate the market for heavy vehicles although several of Scania’s European competitors are also present. However, the total market is modest for a country of Pakistan’s size.
In the truck business, the country is particularly interesting in view of the new links from central China to the Pakistani port of Gwadar that are now under construction. A new 1,100-kilometre motorway is being built between the country’s two largest cities, Karachi and Lahore.
Following the establishment of a service and sales organisation, Scania annually expects to sell some 100 trucks and buses.