The japanese Fuji Heavy Industries Ltd. officially changed its corporate name to Subaru Corp., the name of its most popular car brand, to enhance its image and boost sales as it marks 100 years since its founding.
Fuji Heavy was established in 1917 as an aircraft engine maker. But since the launch of its Subaru 360 minicar in 1958, it has increasingly become known globally for its Subaru vehicles and automotive operations.
Subaru is the Japanese name for the Pleiades star cluster M45, or “The Seven Sisters” (one of whom tradition says is invisible – hence only six stars in the Subaru logo), which in turn inspires the logo.
“By changing the company name, we’re making a resolution to take a step forward,” President Yasuyuki Yoshinaga told the roughly 600 employees gathered Friday for the name-changing ceremony at its headquarters in Tokyo.