SEAT officially confirms the launch of the new CUPRA brand and presents its new logo, giving a first glimpse of what CUPRA will become.
CUPRA has always been the sportiest expression of SEAT. All new CUPRA vehicles will feature the new CUPRA logo.
Seat introduced the Cupra (a portmanteau of Cup Racing) badge in 1996 with a hot version of the Ibiza to celebrate the car’s victory in the 2.0-litre category of that year’s World Rally Championship. Since then, the Cupra name has been used sparingly.
CUPRA will be more than a car brand. All will be revealed at the CUPRA’s official debut on February 22nd, where guests will have the chance to discover more at an unforgettable presentation event. After its unveiling, the first CUPRA models will be introduced to the public at the beginning of March during the Geneva International Motor Show.
The reveal of the new logo also marks the beginning of the new CUPRA brand official webpage